These guidelines are intended to ensure that the district brand is articulated in a consistent and approved manner. They are a source of guidance and insight for creating communications that engage and inform our key partners while reinforcing a consistent brand message to our community. Each time the brand is represented correctly, it gains strength. Conversely, with each incorrect use, the brand loses equity.Think of the guidelines as a framework for creating strong and effective communications that:

• Reinforces our brand positioning and graphic identity
• Helps create a consistent experience across all communications
• Creates a unique, ownable and differentiated look that stands out from other schools