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These guidelines are intended to ensure that the athletic brand for Thomas Worthington High School is articulated in a consistent and approved manner. They are a source of guidance and insight for creating communications that engage and inform our key partners while reinforcing a consistent brand message to our community. Each time the brand is represented correctly, it gains strength. Conversely, with each incorrect use, the brand loses equity.
Think of these guidelines as a framework for creating strong and effective communications that:
• Reinforces our athletic brand positioning and graphic identity
• Helps create a consistent experience across all communications
• Creates a unique, ownable and differentiated look that stands out from other schools
